Image based link building for your website is the key to increasing search engine ranking. A picture is worth more than a thousand words as it explains everything at first glance.
A strategically used image is worth than hundreds of links and you know links play central role in your digital marketing success. To explain things simply, links are used to connect your articles, resources and blogs to other websites and by including images as links you can turn your website in to a link magnet powerhouse.
It is researched that readers pay close scrutiny to the information attached to images. According to the research by Brain, only 10% of people remembered what they read in a text information where as the percentage went up dramatically to 65% by people who has viewed an easily understood graphic.
This is the reason why 32% of the market promoters suggest involving images in their digital marketing strategies.
It has been reported by studies that images can raise web traffic by 12%. In the social media information with images get 150% more attention than the ones that does not have image in their updates.
You can consider the following if you want to generate traffic with images
Create engaging images
In digital marketing it is impossible to ignore the usage of images. You will require employing strategic efforts to create images that will engage visitors and compel them to take some action, like filling up a form on the web page.
The best way to accomplish this is to design and develop something that visitors will be interested in engaging. Use images that basically related to their pains and resolve.
Use creation tools and resources to create the image
To support your blogs, articles and website content or updating social media content, you will need images. Find the images and fine tune them to fit your needs. you can find the images in high quality photo sources like AdobeStock, iStockPhoto or ShutterStock and more.
Using infographics will make it easy to understand content
Use of infographics in digital marketing has increased levels of text readability and engineer engagement. They grab more attention and the article is 30 times more likely to be studied than a text without a graphic. More than 65% marketers of B2B use infographics for presentations, blogs and emails. And half of them use infographics created on their own.
Make your images easily found
After you have created the images for your social media or website what will happen if people won’t find them easily? No matter how attractive the image is not of worth if it is not seen by the public or search engine bots.
It is important to make some arrangement which will enable the image to be indexed by the search engine crawlers. It takes different tactics for different platforms to make images visible to search engines and digital marketing companies are expert in accomplishing them.
Visibility and engagement is higher if people are able to find your images easily. Web Zone Technologies is highly accomplished SEO Company India with a knack to generate online traffic using attractive images.
